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8 Ways To Help You Stay Motivated When You Are Real Estate Agent

by | Jun 25, 2015 | Productivity

Back in the fall of 2011 I was completely stuck.

As a real estate agent, maybe you can relate to that.

Anytime you are building something for your business- whether it be a website, landing pages, a social media presence, a business – you are learning and absorbing new information constantly, to the point that it can be easy to get overwhelmed by all of those shiny objects.

There were so many things that I wanted to research and incorporate into what I was doing in my real estate business, ,however, it got to the point that my brain was completely overloaded.

So what was the result? Absolutely nothing. I did nothing except for “research.”

I wasn’t producing anything (although I kept telling myself that I was being productive).  By the time I should have gotten my entire listing lead funnel up and running, I discovered that I hadn’t even really started.

I later came up with some guiding principles to make sure I was an action taker.  A MASSIVE, IMPERFECT Action taker. I now refer to guidelines anytime I feel unmotivated, overwhelmed or lost. They help to take pressure off of my mind and help to guide me in the right direction that I need to go.

Perhaps they can help you as well:

1. Deadlines are out.

What I do instead of trying to get myself to be proficient enough by a certain date on a specific topic, I make a schedule for myself instead.

Anytime I am wanting to learn something new, I schedule one hour every day so that I have time to learn all about it.

I used this process to break my learning down into smaller tasks.

2. Don’t set goals.

Build habits instead.

Habits are appropriate and sustainable for activities you need to do in order to take action in your real estate business.

For example, I realize that creating useful content is the most important thing we can do for potential listing leads and buyer leads.

So rather than setting a goal for myself to write 20 local real estate content pieces every month, instead I established a personal habit of writing a minimum of 1,000 words per day.

There is a definite place and time for goals, but creating good habits is step one to achieving goals.

3. Focus your efforts on a few essential things.

In his book entitled “Essentialism: The Disciplined Pursuit of Less,” Greg McKeown makes the distinction between the essential few and nonessential many.

Ask yourself what nonessential activities you spend your valuable energy and time on.

Think about how much more profitable your business would be in if all of that energy was transferred into the few essential things that could be done to grow your business more quickly? This can be translated into Pareto’s law rather easily, which states that 20 percent of your efforts product 80 percent of all your results.

That is why every single month one of my top priorities is conducting an 80/20 analysis of my business.

4. A cluttered environment leads to a cluttered mind.

Anytime I am feeling overwhelmed or scatterbrained, it usually is due to my environment being cluttered.

It is much easier to get work done inside a room that is clutter-free and clean than one that is full of distractions and clutter.

It can also be true of both my internal environment and digital environment.

To declutter my mind, I will do a brain dump. I will write everything down- which includes all of my thoughts- so that my mind is purged of all that clutter.

The key is to simplify. Having an environment that is simple and rid of clutter makes it easy to focus and get work done.

5. Stop digging a shallow grave for yourself.

Whenever we are doing something- whether it happens to be preparing a listing presentation, setting up an ad campaign, scheduling a buyer consultation, or writing a post- we tend to default to shallow and wide.

We are constantly hearing how bigger is better. As an example, we are encouraged to have a large network and many acquaintances rather than a couple of meaningful and deep relationships.

However, what I really should be thinking about is: what’s the one lesson out of this that I have really learned and what can I do to dig into this topic deeper so that I will be able to help my audience thorough understand the lesson and implement it?

Keep in mind that it is better to really excel at one ting than be mediocre at many.

6. Everything needs to relate back to “why.”

This fall when I was completely stuck, a mentee of mine gave me a piece of my own advice and asked me a question that really helped to get myself unstuck: when you started, what was your purpose?

With all of the information overload we experience constantly, it’s easy getting away from that. However, this question really helped me get myself aligned.

Everything that I do needs to relate back to my why. If it doesn’t help me to achieve my purpose and link to my “why,” then it really isn’t worth me doing it.

7. Act with integrity at all times.

Anytime you find yourself faced with having to make a decision, before you settle on an option, make sure to ask yourself this question: would it make me proud to let a loved one know I had made that decision?

If you can’t immediately answer yes to that, chances are it is something you shouldn’t do.

The relationship that you have with your audience, market, clients, or leads depends on your trust and integrity. Don’t ever compromise this.

8. Don’t ever do “more” if it compromises “better.”

It can be so easy getting stuck with quantity-based metrics, such as the number of email subscribers you have, the number of visitors to your website, or the number of contacts in your database.

However, although quantity does matter (the number of dollars being brought in by your business), quality wins virtually every time.

In terms of traffic and subscribers, quality is definitely the winner. It doesn’t matter if you have 10,000 daily visitors if all of them leave your site before they read even one single sentence.

All those words won’t even matter if they don’t convert visitors into fans, subscribers, or clients.

Chase quality instead of quantity.

If you spend one hour of your time making connections with people that are meaningful and four people are converted into leads, then you are way ahead of somebody spending an hour to entice thousands of visitors to his site by using a giveaway, but none of them convert.

What type of things do you do to get yourself out of a funk and stay motivated in your real estate business?

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Ben Janke

I have been in real estate and real estate marketing since 2004. I specialize in online marketing which starts with proper targeting, driving traffic, and optimizing conversions.



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